However, if you are a beginner who just wants to build a blog from scratch, come on, pay attention to the following tips:
1. Find as many reading references as possible
It may sound classic, but many and good references can make a blogger able to create good and quality content so as to improve the quality of writing.
2. Use a lightweight blog theme or template.
The most crucial thing that makes a reader uneasy is the length of loading of the article he wants to read.
Therefore it is very important to create a blog that has a lightweight theme or template, so readers don't have to wait long for an article to load.
Interesting articles but cannot be opened and it takes time to read them will cause rejection from readers which will affect them psychologically, so they will be lazy to visit the blog that you created.
3. Focus on writing on one main theme
The first tip that you need to consider in order to become a successful blogger is to determine the big or main theme first.
Focus on that one theme until you are seen as a “specialist” in that topic or area.
For example, you want to become a travel blogger. There are many aspects of traveling that you can bring up to be your blog coverage area.
Starting from traveling in the city, hunting for culinary places, to traveling looking for unique, horror and historical places.
Choose one that can make you different from other traveling bloggers.
Then after blog visitors start to increase, you can develop and discuss broader themes.
4. Start by writing for yourself
Once you know what theme you want to explore, try online writing for yourself. You don't have to worry about whether your writing will be read or your blog will go viral.
It's a good idea to hone your writing style first. Focus on how you process a theme and express ideas and opinions in words.
In essence, write to please yourself. Get used to writing until you feel comfortable and confident with the results of writing.
5. Discuss what is attractive to other people
If you are used to writing for yourself, now is the time to write about topics that people will definitely be looking for.
Because, the most effective tip if you want to become a successful blogger is to create content that is aligned with Google search results.
Ahrefs reports, 51% of the traffic that goes to blogs comes from organic search.
That is, people enter your blog because your writing answers what they are looking for based on keywords.
To find out what people are looking for, you can use keyword search tools like Ahref, SEMrush, or AnswerThePublic.
You can also get new writing ideas from issues on social media that are currently being discussed.
6. Learn basic SEO techniques
Apart from knowing how to use keyword search tools, you should also learn basic SEO techniques before starting to work on a blog and trying a career as a content writer.
According to WordPress, the average successful blogger must understand the principles of SEO writing.
Starting from:
a. creating evergreen topic content
b. good and proper metadata writing
c. keyword research
d. write articles according to the needs of the reader or user intent
e. get backlinks
f. placement of keywords in the text
7. Create a blog that is easy to read
"No one likes to read. People just want to know the information," said CMO Ahrefs, Tim Soulo.
It does sound bitter. However, this is the reality today. People prefer watching videos.
That's why Instagram and Tiktok reels have become increasingly successful in recent years.
The existence of Twitter is also difficult to shift. You see, this microblogging site makes it easier for people to share information in short writing.
So in order for you to become a successful blogger, the tip is to write easy-to-digest posts so that readers return to your blog to read other articles.
Some things about blogging that you can consider are:
Keep paragraphs short. Use tools like Hemingway to check.
Break long sentences. Long sentences are more difficult to digest.
Include multimedia, such as videos, photos, infographics, and gifs to support your writing without having to use a lot of words.
Use bold, italic, quotation marks, and other formats to make it more eye-catching when you want to emphasize certain points.
Read your writing aloud before publishing. This will help you notice which parts sound weird or boring.
8. Create a catchy title
Most people find blogs from Google searches or social media. So often, their decision to click and read the article is based on the title.
That's why making interesting article titles is one of the most important tips if you want to be a successful blogger.
A good title not only inspires curiosity and a desire to click, but also encourages people to learn more about the topic they are interested in.
Here are some easy tips for creating great blog titles:
Look at the title arrangement patterns from blogs with similar themes.
Apply a general formula, for example using numbers in the title (example: “10 Most Haunted Places in Jakarta That Make Goosebumps Goosebumps”) or use interrogative sentences to explain something (example: How Can I Lose 10 KG in 1 Week?)
But remember, a good title doesn't mean clickbait or missleading.
9. Create an intro that makes the reader feel at home
A good blog title will make people want to click to find out the contents. Well, your task does not end there.
A good opening paragraph will make the reader scroll down and read the information in the article until it runs out.
The simple formula is this:
With a sentence or two, show your readers that you understand their problem. This can show that you empathize with the reader.
Next, show that this blog can be a solution to the questions or problems that readers are facing.
You can explain the solution as concisely as possible without spoiling everything so that they want to read more.
Then, close the opening paragraph with proof. Here, provide strong arguments to explain why they should trust you.
For that, you must be able to demonstrate your success, experience, or expertise in that field.
Don't make the opening paragraphs long, boring, convoluted, or seem stiff, otherwise readers won't be interested in reading all the way through.
10. Balance between quality and frequency
To become a successful blogger, tips that are no less important are prioritizing quality.
As a writer, of course you have to produce writing that is easy to read and of good quality. It doesn't matter if this means you have to sacrifice the amount of content.
It's better to have just 1-2 articles but good SEO than 10 articles that are made haphazardly.
Over time, you will be able to balance between quality and frequency. It's not impossible that you can produce 10 good articles SEO if you are used to writing.
These are simple tips to become a successful online blogger.
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